The sustainable transformation: and how to interact with the conscious consumers
Are "green" claims really better for the environment? How and why the "simplistic" claims that are flooding the market are damaging the beauty industry and borderline greenwashing. How to be more authentic with consumers while remaining true to your brand ethos? How is the era of educational marketing enabling brands to regain consumer trust? What advice for more relevant marketing and environmental claims.
With over 15 years of international experience in the beauty industry - B2B and media side -, starting with Cosmoprof, and continued with MakeUp in shows and then Premium Beauty News. Eva is now helping beauty brand marketers to develop better products with sustainability at the core thanks to the re-sources.co platform and consulting services. Eva is always scouting the latest sustainable trends and innovations from brands and suppliers, developing content, supporting beauty professionals to make informed decisions, and building stronger portfolios and better “sustainable” marketing claims.
Irina Kremin
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Company
Innocos
Job title
Founder
Interests
Biohacking for beauty, longevity and brain optimisation
About me
I am the founder of INNOCOS club (stands for INNO-vation COS-metics), an international thought leadership platform to keep up with latest trends and innovations in beauty.
Successful businesses are built on good relationships and it's amazing how a bit of a personal touch can go a long way. To form such relationships, we create unforgettable experiences, educational, inspirational and fun!
Liza Bratanchuk
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Interests
About me
nick vaus
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Company
Free The Birds
Job title
Interests
About me
Johanna Railio-Hilverink
Country
Company
Revieve
Job title
Interests
About me
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