The sustainable transformation: and how to interact with the conscious consumers
Are "green" claims really better for the environment? How and why the "simplistic" claims that are flooding the market are damaging the beauty industry and borderline greenwashing. How to be more authentic with consumers while remaining true to your brand ethos? How is the era of educational marketing enabling brands to regain consumer trust? What advice for more relevant marketing and environmental claims.
With over 15 years of international experience in the beauty industry - B2B and media side -, starting with Cosmoprof, and continued with MakeUp in shows and then Premium Beauty News. Eva is now helping beauty brand marketers to develop better products with sustainability at the core thanks to the re-sources.co platform and consulting services. Eva is always scouting the latest sustainable trends and innovations from brands and suppliers, developing content, supporting beauty professionals to make informed decisions, and building stronger portfolios and better “sustainable” marketing claims.
Wendy Iles
Country
Company
Iles Formula
Job title
President and Founder Iles Formula Haircare
Interests
hair
About me
Present day I'm juggling 2 jobs . President and founder of Iles Formula Haircare and juggling my freelance work with A list and royal client's hair needs.
Sebastian Kraft
Country
Company
Sebastian Kraft Consulting
Job title
Coach and Consultant for Digital Transformation
Interests
About me
Over 20 years of digital experience is reflected in Sebastian's coaching and consulting. He empowers business owners, entrepreneurs and top managers alike.
Maylis Joppé
Country
Company
Job title
VP Global Marketing & Innovation, Adviser, Board Member.
Interests
About me
Shirley Billot
Country
Company
Kadalys
Job title
Founder and CEO
Interests
dance, food
About me
Paola Perez Rozo
Country
Company
Lubrizol
Job title
Strategic Marketing Manager Beauty Division
Interests
About me
Elodie Levy
Country
Company
Job title
Interests
About me
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